When it comes to a trade show every tiny detail is as important as the next with regards to designing the booth. First-time exhibitors tend to make a number of mistakes, which leads to limited engagement. People attend these events because they want to promote their products, services, and brands. Here are a few design tips that will help you create a unique booth.
Branding Boosts Business
It does not matter what the size of your booth is, you want to make sure that everything is branded. Being consistent in the design of your booth is vital. You will find that even the trade show display experts will go out of their way to be consistent in everything they do. You should consider what items you will be showcasing and make sure that they are all branded. Branding should be consistent in all the materials you use, including banners, images, materials and any free samples you are planning to give to potential clients.
Do Your Best To Stand Out in The Crowd
Since there will be a large variety of companies attending the trade show, it is of vital importance that your company stands out. Using strong, bold colors is a great way to do this. There are a number of companies who go for colors like blue, white or grey as well, but these colors just do not make the same impressions as colors like orange, bright green, red and yellow. It is pretty obvious that you need to take your unique branding into consideration when choosing the colors for your booth. If your branding will not work well with bold colors, then you want to invite more people into your booth instead.
Make Sure You Are VERY Clear About What Your Company Does
You must take into consideration that many of the people who are visiting your booth will know nothing about who you are or what you do. If you are a small company that does not yet rank on Google, you need to highlight what is that you do or offer, and why they should be interested in your particular company. Having a large banner up, stating precisely what you have to offer is a great way to attract people, who will then want more information from you.
The Correct Lighting Can Also Draw People to Your Booth
The experts will be able to assist you with lighting options for your booth. There are many aspects of lighting to consider before going ahead with it. You need to find out from the company helping you to set up your booth, exactly what the effect will be and what you will get out of it.
You want to make an impact, but you do not want to have lighting that is too intense. You could opt for lighting that can be dimmed in order to create the effect that you are looking for. Overkill is never a good thing, so get your designer to choose lighting that will illuminate your branding and attract customers that you want to attract.
Do Not Be Boring
Many people think that trade shows should be all stiff and starchy, but this is not the case. Have some fun at the show, while still remaining professional. Engage with all your potential clients!