Once upon a time it was email advertising, but now it would be fair to say that Facebook is well and truly one of the leading ways for a brand to get their name out there. It doesn’t matter if you are based in New York or London, the principles are the same and some have likened the power of the channel as something of a heist – it’s the gift that keeps on giving.
It would be fair to say that Michael Briese is one man who knows all about this form of advertising. At the same time, he has come across umpteen myths and misconceptions about the platform over the last few years. Bearing this in mind, let’s take a look at some of the major ones that need to be busted once and for all.
Myth #1 – Facebook advertising is only for B2C
This first myth couldn’t be further away from the truth. While it might seem like the platform is just full of adverts of Rolex products and other high-value items, it also works very well for businesses who are looking to push their services to other businesses. In other words, B2B is completely fine.
Let’s look at this in simplistic terms. Even though a company might not be servicing “the people”, it is still made up of people. Considering the fact that Facebook Ads are a platform to target individuals, this means that it’s a very good way to achieve this. You can target the people by their job title – and therefore get your B2B product in front of all of the right eyes.
Myth #2 – Facebook is reducing the impact of organic reach to make advertisers spend more money
There’s a couple of ways of looking at this myth. Some people buy right into it, but we are going to throw another perspective into the mix.
Some of you might remember Myspace. This was one of the first big social media platforms several years ago – only for it to eventually crash and burn and be overtaken by the likes of Facebook.
One of the reasons Myspace failed was because it was overtaken by spammers. People learned how to gain the system – and ultimately worsen the experience for everyone else.
The power of additional paid advertising isn’t just a way in which Facebook can make money, it’s also a way to regulate the site.
Myth #3 – It’s fine to buy Facebook likes
A few years ago this was the norm; it was the tried and tested way to boost your profile on Facebook. This is usually spoken about from an organic perspective but in truth, the same rules apply when it comes to paid.
The number of people liking your page doesn’t mean a thing. If they aren’t real, they aren’t going to result in more revenue. Additionally, for those of you thinking that your paid traffic is going to be impressed with your huge number of likes, think again. Studies have shown that it’s not going to do anything to make you appear more or less trustworthy.