Daniel D Purjes knows the printing industry like no other. From his own humble beginnings printing a report on Wall Street and eventually moving on to printing the main story in the New York Times, he has watched the industry develop to what it is today. He has, himself, made a significant investment in digital printing, together with his partners Mctague and Barrons. Together, they now own a significant asset in the printing industry based in both Rockwood and NYC.
Daniel D Purjes on Digital Printing
Digital printing is wholly different than traditional printing, not in the least because there is no more need for pre-pressing. Indeed. That system has now entered its final days. Today, all print jobs, whether they are a list or a picture, are kept in a digital format from being received to being printed.
Another thing that is different is how the tools connect to the system that delivers the ink. Digital presses have unique ink delivery systems and inks specific to the need of the job. Furthermore, they come with other tools and equipment. The benefits of this are substantial:
- A greater response rate with better quality.
- A quicker, more cost effective product with a great marketing impact.
- The requirement of a lower printing fund because production and setup costs less.
- Customization options.
- No concerns about prints becoming outdated.
Digital prints are more durable, being fade resistant. They can be printed using an eight color printer in full HD resolution. And as technology advances, the output has becoming increasingly sophisticated. Indeed, Purjes seems to have found a fantastic niche market that everyone now wants a piece of.
Today, businesses look for perfection. Substandard quality is unacceptable when it comes to promotion materials. Additionally, they look for eco-friendly solutions. And, if at all possible, they want to receive everything yesterday. Digital printing can respond to all of these needs. The most creative and innovative designs can be printed using environmentally friendly ink and paper, in a very short space of time. Furthermore, businesses are no longer limited to paper only, as anything can be printed from paper to banners and from signs to carboard.
Daniel D Purjes has set up most of his operations online, which is a final added benefit to digital printing. It means that there is no longer any need for businesses to attend office locations if they don’t have to. They can simply send their files in digital format, and the prints can be returned to them in no time whatsoever. This further increases the effectiveness and efficiency of the digital printing process, also making it more cost effective because there is no time wasted in going backwards and forwards to the printing office.
Digital printing has heralded in a new era of promotional materials and marketing. There are no limits to what can be done and Daniel D Purjes is excited to be involved in this field of work.
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