You may have heard them, but don’t know much about their product. In our age of digital and technological advancements, LiveXLive is becoming a cornerstone of music and entertainment.
But what is it?
LiveXLive Media is a digital media and entertainment platform that focuses on music. The companies brings you live streaming and on-demand content to a variety of music lovers. What could be better?
Just ask Jason Sugarman.
Since its origination back in 2015, LiveXLive has been developing an online destination for music lovers to enjoy live concerts from a variety of music venues festivals around the globe. These festivals include, but are not limited to, Rock in Rio, Outside Lands Music and Arts Festival and Hangout Music Festival. The LiveXLive platform has also streamed performances by artists such as Rihanna, Katy Perry, Chance The Rapper, Bruce Springsteen, and Maroon 5. Streaming the music of these world-class musicians has made LiveXLive a very desirable medium of entertainment for tens of thousands of people.
As a premier online network devoted solely to live music and all music-related video content, LiveXLive seeks to fill a void in the market by becoming a centralized hub and ecosystem for music lovers and stakeholders globally. Already ahead of the curve for the digital generation, LiveXLive’s mission is to bring the live music experience to the internet by delivering on-demand and streaming content to all interested viewers. This makes the platform one-of-a-kind.
The company’s goal:
“To become a leading destination for premium music video content on the internet by continuing to aggregate and create our content, including through strategic acquisitions.”
Ultimately, the key component to LiveXLive’s business model is content. The company feels that music-related videos and content can be both created and obtained at a lower price than other products. For example, LiveXLive is able to record and stream live performances at a relatively low cost. Furthermore, they are able to strike a deal on non-performance content, like artist interviews and stories. This makes the company product multi-faceted and engaging.
While it’s mastering its craft, LiveXLive’s next step is focusing on content distribution. Sure, it’s certainly getting a significant amount of traffic on its main platform (their website), however it is looking into releasing apps for both Android and iOS in addition to Roku and AppleTV in the near future as well. This will undoubtedly lead to significant popularity and growth for the platform as they continue to expand.