Citation building is a known concept among business people, corporations, and institutions keen on cementing their digital space footprint. Citation building is the act of relaying and sending out conversant, consistent, precise, accurate, and relevant information about your business, venture to listing directories to ensure that search engines and potential customers or consumers get the right information on where, when, and how to locate your local business.
The role of citation building is vital as it enables companies to enhance a digital presence where potential customers can access information concerning their products and services.
Various corporate demographic setups view SEOs differently. In Houston, a city well-known in the United States for its international appeal and a strong corporate community that boasts being home to 50 fortune 1000 companies, companies put value in SEO and their online presence.
Houston is also home to some of the reputable SEOs companies in the United States and probably worldwide. Best SEO companies in Houston include to name just a few;
- Adhere Creative
- Global Spex
- Top Spot Internet marketing
- Zebra Techies Solutions
- Authority Solutions
Houston’s best seo companies all dwell on some strategies that make them give optimum services to their clients. The benefits include but are not limited to; extensive keyword research, search engine compliance, Unique SEO strategies, and marketing automation. The system deployed by the best SEO companies in Houston is all based on citation building.
They aim to relay catchy, relevant, and conversant information concerning the businesses and corporates who serve as their valued clients. These companies toil to ensure their clients’ information frequently on the desired platforms, whether search engines or social media platforms in order to catch their targeted clientele’s attention.
As the companies strategize on various ways to ensure their clients are satisfied, many myths and misconceptions surrounding citation building in local SEOs cannot be overlooked. The myths which are shared as pertaining citation building in local SEO include:
- Myth Number One – Suite numbers are of paramount importance to local SEO-It is a common myth that circulates in local SEO that suite numbers are imperatively significant for listing on the Google platform. It is a myth that if your listing does not include suite numbers, you should fix that ‘anomaly’ as quickly as possible. This concept is just a myth as the truth is Google doesn’t recognize suite numbers for a majority of business listings done on the search engine platform. Google does not place importance on-suite numbers as indicated on the business listing, but rather Google focuses more on location markers to determine a business’s location.
- Myth Number Two- Your Citations business name should not have a mismatch all over the internet- Google as a powerful search engine platform has well-structured algorithms which even with a mismatch in the name of the business across various internet platforms, as long as the address and contacts of the company are consistent and the same, Google will identify the company as the same.
- Myth Number Three- NAP cleanup involves fixing wrong listings in a myriad of sites- Most SEO companies use this to scare companies that they may have incorrect data spread out all over the internet. This scare tactic works well to get companies to sign up with SEO companies in a bid to have a cleanup. The truth is that most of the internet sites they claim you need a cleanup are not indexed on Google due to duplication of information; thus, the search ranking of a company won’t be affected as declared.