It’s an exciting new beginning to start a career as a real estate agent. However, along with all the excitement can also come a considerable number of nerves. After all, it’s up to you to find your own clients. No one is going to come knock on your door by themselves, so it’s up to you to market yourself.
If you’re feeling unsure about how to kickstart your career, take a look at some of the most practical ways to find your first real estate client.
Get Out There
The first step is getting out and knocking on doors, literally and figuratively. Get out there and talk to people throughout the day. The more people you meet, the more opportunities you have to create leads. Never miss an opportunity to connect with someone. Whether it’s going to a social event or meeting other regulars at your favorite neighborhood cafe, start building connections in the real world that you can ideally nurture into paying clients.
Establish a Social Media Presence
One of the most effective ways to spread awareness about your real estate business is by creating a name for yourself on social media. Whether it’s Instagram, or Facebook, creating a name for yourself on a social media platform is a great way to establish trust and strengthen relationships. Unlike traditional advertising methods, social media offers your target audience the opportunity to exchange communication with you.
The best way to create an organic following is by sharing relevant and useful content with an authentic approach. Most social media experts agree that only a few of your posts should be self-promotion. The rest should be about valuable content that people are inclined to share.
Send Out Flyers
Although digital marketing is one of the most popular forms of getting the word out about your business these days, there’s still value in traditional marketing methods like sending out flyers. Making a physical appearance in someone’s mailbox can be more effective than giving someone the choice to open your email or not.
Like it or not, they’re going to see your real estate flyer, and your brand will imprint itself on their minds. It’s all a numbers game, so the more flyers you can manage to send out, the more chances you have of getting a few calls.
One of the best methods for finding clients is to work at open houses. Compared to meeting people in the grocery store or another location, open houses are full of your target audience: people who want to buy houses. If you have the opportunity to host an open house, don’t miss it. It can be a fantastic way to get a pile of leads going for your current listings as well as future ones.