Maintaining good web performance is critical to the success of any online business, but it isn’t as easy as it used to be because things have become more complicated than ever before. The good news is that in spite of it becoming complicated, good web design, appropriate web hosting, and intelligent SEO & social media marketing still yields excellent results. In this article, we are going to discuss four important tips that will help you get there.
Opt for a Responsive Web Design
Responsive web design makes sure that your website will adapt its content, size and overall structure to best suit the device or window that it is being viewed on by the customer. This means that customers will have a good experience on your website across smartphones, laptops, desktops, smart TVs, tablets and everything in between. Additionally, Google will rank sites with a responsive design much higher than older sites which have a more rigid design, catering to only one or two types of devices. Do understand that this is different from having a mobile site in addition to the main site. Responsive web design is more dynamic in nature, designed to adapt to the main site itself to best suit the viewing window of the visitor.
Get Dedicated Hosting
Businesses that are expecting to see a huge bump in web traffic really need to make sure that their website can actually handle all that volume, or it will crash like so many do. HostGator’s dedicated server hosting service provides an entire server to cater to your site’s increasing needs and keeps it secure with DDOS protection and IP-based firewall. Of course, you will require some technical expertise to make full use of the advanced features that come with getting dedicated hosting, but alternatively, one can also opt for managed or semi-managed dedicated hosting service. The increased security, advanced features and complete access to all the resources of an entire server make dedicated hosting a key step to take for ensuring better performance of any site that’s looking to expand beyond the realms of shared hosting.
Include an SSL Certificate on the Site
SSL stands for Secure Sockets Layer and it helps to keep both websites and their customers/visitors safe online by encrypting the information exchanged between each and every visitor and the website itself. While it was always an excellent security measure to have on your website, only recently has Google confirmed the fact that having SSL certification on a website will increase its page ranking on the SERPs, so that’s one more reason to adopt SSL encryption in 2019.
Add a Blog to Your Site
A high quality, SEO-optimized blog is extremely effective and even crucial in 2019 because with each passing year, Google is clamping down on the standard of the blog content which it indexes. Original content that’s relevant to your target audience and provides them with value is what Google prefers and as long as you have such content on your blog, optimized with the right keywords, your site’s SERP performance will improve. While posting content, keep the following points in mind for better results.
- A Catchy/compelling but relevant headline
- A compelling and summarizing meta description
- Multiple subheadings and paragraphs to make each point easier to read and understand
- An interesting body that provides value to the reader, who is also your target audience
- High-quality media that is preferably original
- Internal linking to related and relevant posts
- A well-defined call-to-action button rather than unnaturally slotted sales links
Social Media Integration
Social media integration in 2019 is so much more than just having a social media presence, but that’s where you need to start, in case you have not started already. In terms of web design, social media buttons should be integrated into the very design of the website, so that visitors can subscribe/register/buy using their social media accounts if they wish to. Additionally, your blog should have the all-important share button for visitors and users to share the blog posts on social media sites. A lot of sites offer bonuses and rewards to their subscribers for sharing their blog content, which is actually a great idea for reaching out to more people via social media, outside of direct social media marketing campaigns.
As a bonus tip, we would recommend including YouTube in your social media marketing campaign. There are millionaire YouTubers out there who have made a fortune out of making videos for their target audience, so there is no reason why you can’t do the same to improve traffic to your main site as well.
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