I have been running a small business here in Coconut Creek, Florida for a number of years. My business is a small vegan cafe and whilst I have never set the world alight with sales, it has been something that has always made me enough profit to live well. A few years ago a number of vegan restaurants opened up and I began to lose market share. I decide to take action and contacted eTargetMedia, a local company who specialize in digital marketing. We decided upon an action plan of targeted email marketing and it has really worked wonders for my business, so much so that I’ll soon be opening up a second cafe. If you run a business then here are a handful of reasons why targeted email marketing can help you find more success.
Increased Click Through Rate
When you blanket email people the click-through rate is often very low because of the fact that you are not targeting the demographic which you are aiming for. A prime example of this would be my cafe, a niche business which doesn’t appeal to the wider public, but rather to those who are conscious about not eating meat. Through targeted marketing I could reach vegans and vegetarians, and get much more interaction from the recipient.
Another consequence of blanket marketing is that many people will very quickly unsubscribe to the email list, which is basically them telling you to leave them alone. When you target your audience however you can count on far less unsubscribes and more people will be able to receive up to date news and promotions.
Something which many people overlook about a targeted email campaign is that it is significantly cheaper than a blanket campaign. The reason for this is that you are sending less emails than you would do through a blanket marketing strategy, send less, spend less and see better results.
Easier To Write
It is significantly easier to write out an email which is aimed at a very small selection of people than it is to write one which is trying to tap into the minds of a huge group of people, especially if their interests vary. This means that with targeted email marketing you can put together a higher quality email which will receive maximum interaction.
Ultimately it is the results that do the talking when it comes to targeted email marketing and this is why I speak so highly of it. The increase in my sales here in Coconut Creek was incredible and I could instantly see the benefit that this marketing strategy was having on my business. Targeted email marketing ensures that you will get the best return on your investment and that you will be able to do what marketing is designed to do, and that is to further increase your sales.
If you want to see more leads and more profit, this is a marketing strategy which you cannot ignore.
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