Change is the only constant when it comes to SEO. Google is constantly trying to improve search results and enhance user experience, and in that process, search algorithm is changing continuously. Two of the major updates in recent years have been the Penguin 4.0 and Possum, both of which were released in 2016. Eventually, your aim with SEO and online marketing is to rank higher in Google, and for that, you have to keep a track of these changes. So, how do you respond to these algorithm changes? What should be the ideal way of managing these changes?
Here In this post, we are sharing a few ways of how you can play it safe.
Do not panic
Google likes to be a little secretive about algorithm updates, so it is never really possible to track all the changes, and experts recommend being calm about these updates. The first response is typically not a useful one, more when Google hasn’t come out with clear details of what to expect. You may have to wait for a while to understand how an algorithm update can actually impact your website, instead of doing the guess work. First things first, do not panic. Sometimes, waiting for more clarity is the best you can do.
Hire an SEO agency
Website owners have little or no clue of how algorithm updates work, and if you are not the technical person, you must consider hiring an SEO agency for the job. The best SEO companies, with all their might, expertise, and experience, would be able to actually explain what is going on with updates, and most of them track the overall changes and trends in the world of SEO, so predictions don’t always go wrong. We strong suggest that you hire an agency that understands online marketing and SEO, and in a way, this is the best way to be safe. There is, however, no guarantee that an agency would be able to handle the damage, if any, but you are likely to be better prepared.
Reacting to algorithm updates
Do not make any changes to your website immediately after a major algorithm update, unless the SEO agency has recommended the same. The good news is you don’t have to worry about updates, as long as you were focusing on SEO in an organic way that Google expects. This is the precise reason why the choice of an SEO agency is important, and you have to know what they are doing for your website. Most websites that follow Google’s guidelines for SEO hardly had an impact after the major algorithm updates. Sometimes, the best idea is to wait for at least a few weeks before deciding how these changes have impacted your website. Compare the metrics of your website every week to get a fair idea of how the portal has been performing. For an SEO agency, the process of tracking for the next few days is critical, and as a client, you can expect to get regular updates.
There will be many updates, stories and posts on how algorithm updates from Google has impacted websites, and the top sites can be really useful. It is also a wise idea to talk to your SEO agency about their approach to these Google updates, and how they plan to manage the impact, if at all. SEO is scalable, and if you have been very transparent in your approach to getting results, there is little to worry. The best step is to follow white-hat SEO, focus on good content, and other aspects like link building, which will help in enhancing online presence of your website, and eventually, algorithm updates will not cause any damage.