Starting a blog is no longer something unheard of as they’re so pervasive in 2019. You can find millions of blogs on the internet covering a range of different topics and appealing to different audiences. However, without getting your blog out there and learning about marketing, your blog isn’t going to get very far. With that being said, if you’re thinking of starting a blog or already have one, you’re going to need to market it well to get past all of the noise online and gain visibility. Below, you’ll find out how you can market your blog in 2019.
Increase Your Knowledge
Before you can market your blog effectively, you need the right knowledge, so you know how to go about it. If you’re a novice especially, learning the basics of marketing, whether it be about devising a strategy that works or improving your SEO, is vital. Remember that continuous learning is essential as it helps you stay up to date with the things going on in both the marketing and blogging world. This should help you stay steps ahead when it comes to creating and marketing content.
Last year, influencer marketing was relatively popular, and it’s a trend that’s continued into 2019. This can also work as an effective means of marketing your blog, especially if you have an influencer writing a guest post or endorsing your blog on social media. The reason influencer marketing can be so effective is that you’ve got a real-life person with similar values to your brand who is talking about and approving your blog. Influencer marketing can also be used to boost your SEO results, so keep that in mind as well.
When choosing an influencer, think about an individual who not only is popular but suits your brand. You also want to be sure that they influence their audience and not just a robust following.
Many people hope to make a positive impact in the work they do, whatever it may be. The good thing is that you can do so with your blog as well and it’s a great inspiration for your marketing efforts. These days, people are looking for quality so think about how you can add such value with the information you share on your blog. This includes information about what you do and who you are as well as how you can solve your customers problems. If you explore tonivans.com, you’ll find this is a great example as they’re adding value through sharing their experiences with network marketing and inviting others to join as well.
Use Social Media
Social media is frequently associated with all thinks marketing, so use it to promote your blog too. You can go about this by sharing post links in your profiles as well as sharing excerpts of your content which will grab people’s attention. The goal would be to drive traffic from social media to your blog.
In addition, to the mentioned, paid ads can also work well when you’re marketing your blog in 2019. They are even arguably a necessity if you want to see quick results as it will give your content priority over organic posts.