The way that businesses promote themselves are much different today in 2022 than they were even a few short years ago. Although there are social and cultural changes that have made an impact, it’s also the format in which we deliver our marketing. Digital marketing is at an all time high, and should be an integral part of your marketing campaigns.
Recent reports show that internet use will only continue to grow and grow exponentially over the next five years. As such, an online presence should be at the forefront of your strategy. If you’re ready to learn about how to promote your business online in 2022, then read on.
Add Yourself to Google Business
One of the most important places where your business should be is on Google business profiles. Nowadays, one of the first things people do when they’re looking for a business or product is do a quick Google search. It’s important that your business shows up on the top. Whether they’re looking for a graphic designer, or someone to cut their grass, you need to make sure that you appear.
The best way to do this is to add yourself to Google business profiles. You can think of it as an online index of all of the businesses in your area. The further you show up at the top of this list, the more customers you have—it’s a simple science in 2022.
Influencers are the celebrities of today’s digital market. If potential customers see one of their favorite influencers using or showcasing your products, then it’s the same as the celebrity endorsement.
Whether YouTube or Instagram, influencer marketing is the place to be. The more followers that an influencer has, the more expensive their endorsement will be. So, your marketing budget will largely depend on the kind of exposure that you hope to get from the partnership.
Ads are a great way to get the word out about your business. Nowadays pay per click ads are quite popular, as well as ads on podcasts. Getting one of your favorite podcasts to make mention of your business can be a fantastic way to create brand awareness. This is especially true if you advertise on a podcast which is directly linked to your type of product or service.
Video content is at an all time high. People are scrolling more than ever, and they’re much more likely to stop and check out your posts if it’s a video. Since it’s difficult to keep people’s attention, video is the perfect way to stand out and get seen. Whether you make a tutorial, or a comedic video, get creative with some of the different ways you can use this interactive form of media.