Successfully hosting a sale requires a few key skills. One, you need to know which products to put on sale. Choosing just the items that no one liked is a terrible way to go about it. You need to offer value for customers, and then use simple marketing and sales tactics in order to encourage them to buy more than they intended to. This means you need a strategy, know the basics of sale psychology, and great marketing.
Your store needs to be designed to encourage as many sales as possible, not just sales within the discount section. To help you boost profits, sales, and reputation during your sale season, simply follow these great tips:
How to Choose Sale Items
When hosting a sale, it is essential to know which items deserve to go on sale, and which ones won’t. Obvious choices are the styles that didn’t sell well at full price, but this can put a wrench in your plans fairly quickly. If people really don’t like the style, a discount isn’t going to convince them to buy. You need to mix and match and use sales tactics to get the most out of every sale. Put overstock on sale, or choose one line from your new collection to offer a 2 for 1 deal. Doing this can get people in the store and encourage them to look at your entire sale section for some goodies.
How to Encourage Buyers
There are many ways to encourage people to buy and to buy more. Some great suggestions to help you include:
Multi-sale buys are a great way to get people to leave with more than they intended to, simply because the lure of buying something for such a great deal is too difficult to pass up.
Heavy Discounts for One Product
Knowing how to discount items is incredibly important. You can have on your sign “prices up to 70% off” but only having one or two products discounted so heavily. Don’t try to trick your customers – show where the 70% off items are – but the goal is to get them to look through the rest of your sale section and new section before they get there.
Keep Stock Low on Floor
Keep stock low in order to keep your store looking organized and pretty. It is also a great way to convince customers that they need to buy the item they have in their hand now because it might just not be in stock the next time they visit.
How to Design Your Store for a Sale
You need to get people in the store to sell anything, which is why a store redesign is in order.
Get Sale Sign Banners
Sale banners and other sale marketing tools are essential. You need to let everyone on the street know there is a sale. The more pressing the sale is, for example, if you need to move stock before a big move, the louder that sign needs to be. Learn all about moving sale banners and moving sale signs and figure out which option is best for your store. You can opt for a pretty art decal to put in your shop window, and then buy a banner to place over the sale section, or you can highlight how big your sale is with a bright banner right outside your store. The type of sale you are hosting will also determine which type of sign is appropriate, so choose wisely.
Spread the Sale Section Out
Some stores put their sale section in the back so that customers need to go through the entire store before getting to the sale section. Another great way is to spread sale rails throughout the store, so that customers have to look through each section, instead of just walk to the back.
Put Effort Into Merchandising
If you want people to buy your products, even on sale, you need to make the products look wonderful. Put your sale items in the front window to lure people in and then wow them because the item they wanted on that mannequin is actually for sale in your store.
The success of a sale is vital, as it can do wonders towards boosting your profit margin by the end of the fiscal quarter, and can help keep stock flowing. This is particularly important if you are moving locations or closing down. You don’t want to be responsible for huge amounts of stock, and therefore using this guide to sell more discounted products should be your main priority.
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