Even in a world where there’s a direct correlation between successful companies and a strong social media presence, many businesses struggle to get their foot in the door when it comes to establishing themselves on Twitter, Facebook, Instagram, etc. Perhaps this is mainly due to the misconception that the outcome isn’t worth the effort.
After all, what’s in it for you if your posts start getting thousands of likes instead of dozens? Well, you’ll build brand awareness, grow your audience, understand them better, increase the legitimacy and authority of your business, keep an eye on competitors and receive insightful feedback from your customers (just to name a few).
So, how do you build a large, active and loyal following on social media? In this post, we’ll explore five tried-and-tested ways to develop a strong social media awareness strategy.
Sharing the right type of content is key to growing your audience. If your posts answer a common question, solve a common problem or provide valuable information related to your niche, people will see your business as a thought leader in your industry. This gives your customers a good reason to stay in touch and engage with you.
Nobody wants to follow an account that barely posts anything. On the other hand, nobody wants to follow one that constantly spams their feed with marketing material either. This is why it’s important to focus on balancing the quality and quantity of your posts.
There’s no harm in sharing the occasional product announcement or sale, but those posts should also be mixed in with high-quality articles or material that provides value to your audience. Getting this right is key to obtaining all the benefits.
A good way to drastically improve the return on investment of your blog posts is to make them easy to share by including social sharing elements on your website. If you have good content, people will want to share it. This will drive more traffic to both your website and social media accounts, subsequently increasing interest around your brand.
Most consumers prefer using social media to get in touch with businesses, whether it’s to ask a question about a product, praise their good service or even make a complaint. Engaging with your audience, answering their questions and resolving issues will go a long way in improving your public image and showing that you care about your customers.
Many businesses make the mistake of treating social media like any other advertising method. As a result, they appear to be a faceless corporation that lacks personality. This is a big mistake, as modern consumers want to know you on a personal level. Show the human side of your company with the occasional joke, meme or photo of your team at work.
Building a strong following won’t happen overnight, but it’ll be much easier if you take the right approach. Provide value, put effort into engaging with your audience and the benefits will quickly become tangible.
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