According to statistics, the number of websites on the internet in 2019 is 1.94 Billion. Of course, a lot of these websites will not even be operational and died out, but a huge number of websites around the world are still operational and booming. Take websites such as Facebook and YouTube and Instagram and so on for example. But why am I telling you all this?
So that you understand that none of these websites that are currently successful did not start without plenty of research. Every website, for it to be successful, must understand the market that it is going to operate in. This can only come through research.
Here are some aspects that every new website must research before it is set up:
Your Goals and Purposes
When it comes to a website, the most basic criterion is that there must be a reason to set up that website. Without a reason, why would you even create a website. However, a reason for creating a website goes beyond just one reason. A website must have multiple pages and each page must have its own distinctive purpose, each of which must be thoroughly researched.
However, there is no denying that the one basic reason for creating your website will dictate each of the other webpages.
Apart from just researching the markets and its norms, the target market for your website must also be researched to highlight the distinctive characteristics of customers. These distinctive characteristics of your website will dictate how many distinct segments of customers you can create. In fact, this role of separating the customers based on their distinct preferences is a never-ending role and will continue once your website is functioning too.
For this, several businesses will employ magento 2 add customer attribute extensions so that the target markets can be created and optimized as the site continues to function.
One of the most important part of research for a new website will be the competitors. To research your competitors is to understand not just their offering for your customers but also how they will prevent you from creating a new offering. They may use predatory pricing or create market barriers if they have significant power in the market to keep you out of the market.
Since your website is new and customers are not aware of your offering, these efforts of your competitors will have a very high chance of succeeding. This very research will also dictate your promotional policies and marketing efforts to not only create a place in the market, but to outsell all your competitors.
A Unique Selling Point is a very important factor in market differentiation for your product. This one feature is what you will base your entire promotional strategy on and focus on more than anything else. You will need to create separate space for this feature on each webpage of your website. Without a USP, no business can survive.