Your website is the online representation of your business, and so it is critically important that it remains reliable. Reliability is one way that your customers will gauge how professional and trustworthy your business is, and so any dips in the service that it provides them can seriously impact their perception of you. Reliability is not just relevant for the technical side of your website, but the content too, both are important. So, how can you make your website more reliable?
You need your website to be primed to enhance the user experience.
- Technical reliability
Hosting partner: Your website should be quick to download for the visitor. Internet users and search engines alike value the speed that they can access your website, and so you should take giant steps to make your site’s download speed as quick as possible. Consumers have a habit of abandoning websites if they don’t load quick enough, so you need to use the best hosting service that you can access such as bestwebhosting.co.uk.
Images: Images are an important feature of every website. They are crucial for engaging the visitor with the page’s content; however, your choice of image may be hindering your site’s speed. You don’t need to compromise on the resolution of the images that you use, rather you need to save them in a compressed format.
Responsive design: Desktop is not the most popular way to access websites; in fact, more people will use their smartphones or tablets over the desktop. Your website should be designed to be responsive to the user’s experience. Not only the device that they are using but the screen size and orientation too. If your website does not technically meet the visitors’ expectations, they will simply click away.
Security: One of the main concerns of your customers is your site’s security. When people give you their bank details and personal data, they should be able to trust that you are going to keep it secure. By encrypting your website, you are confirming to your customers that you are trustworthy and reliable. The added bonus to this is that Google rewards encrypted sites with a boost to their ranking position.
- Reliable Content
The content that you include in your website should be reliable for visitors. This is especially important as Google uses quality as a ranking feature. If your content is not reliable, you are not providing the visitor with a quality and worthwhile user experience.
Verified content: If you are making any claims on your website, make sure that you have links to relevant research and sites of authority to confirm your position. You can develop your site’s reliability by providing reliable citations and source material.
Authoritative links: Link building is a great way of developing your visitor experience into one that gives them real value. Links give you the opportunity to leverage the power of the internet into providing the visitor with access to quality content on other websites. They will be able to trust and rely upon the recommendations that you provide.
Your website needs to be optimized to perform at its best ability. Great content will not make up for a technically poor unreliable website, and likewise, if the content that you provide is not reliable, you risk damaging your reputation and damaging your reputation. The customer and search engines are not the only ones to benefit from a reliable website: your business will run more efficiently and be more profitable too.