According to the History Channel, Valentine’s Day came from an ancient Roman tradition, and according to the BBC it was a day in which boys drew girls’ names from a box and then heaped upon their chosen partner affection and gifts. Well, whatever the origin, Valentine’s Day has become an annual event, and because of that it’s a great way to launch a marketing campaign.
In modern times, the tradition is celebrated by giving gifts to a beloved. Companies here in Canada looking for ideas for promotional products can use this tradition to distribute promotional items that are in the spirit of the holiday, such as red pens, heart-shaped key chains, bag and candy. Especially around Valentine’s Day, these kinds of gifts mean a lot to people, and they a long way towards building positive brand associations and brand loyalty.
Pretty much every good brand manager knows that promotional items, such as high-quality, fashionable clothing, are a great form of advertisement, as they’re relatively inexpensive and people wear them as a point of pride. This is the best advertising possible because a sharp-looking, branded fashion item or a quality promotional gift enhances brand awareness wherever others see it.
Creating brand awareness is a little like putting yourself out there for a date – you want to show your best angle in the hopes that people will choose you over the next person (or, in this analogy, a rival business). This is why distributing promotional items in Canada around Valentine’s Day has so much potential to create a positive impact. Other holidays are overwhelmed with stuff that can be distracting from promotional gifts, but Valentine’s Day is more focused and therefore more accessible for a company to use for a successful promotional campaign.
Besides creating promotional items as giveaways, many companies have found success in using branded products to advance their brand as a fashion style. Interesting clothing lines have been developed for products not normally associated with fashion. For example, the logo of a product that is a hardware item, such as a power tool, may be the perfect thing to use for a line of winter caps or to place on snowboards.
The Impact of Promotional Items
The idea with promotional items is to create a sense of camaraderie, team spirit and, eventually, loyalty. The possibilities are endless for new and creative promotional products, and it pays for companies to distinguish themselves with branded apparel and promotional items that are unique. Valentine’s Day presents an excellent chance to do this with a romantic flavour, creating goodwill and positive association that will last year-round.
The benefits of promotional products and clothing are to expand brand awareness for companies of all sizes. Using new and creative promotional products is an affordable way to promote your company, products, and/or services. Many options are available for your brand including traditional giveaways, a memorable place to stay, electronic devices, clothing, luxury items, and so much more.