Some years ago the AMDA College and Conservatory of the performing arts reviews weren’t as positive as the college would have liked and they were actually contradicting what the students were actually saying about the college in their on-campus surveys. The initial thought was that it is easier to make the time to leave a negative review than it is to leave something positive, such is human nature, but it was something that concerned the college as they didn’t want to grow a negative reputation when it was’t warranted. The college decided to take action and since then they have seen quite the improvement in what people are saying about them. Let’s take a look then at how the college was able to turn things around.
Something which many people were saying in their reviews was that they hadn’t been prepared for the world beyond college. In most cases the truth of this was people had their ideas on a career which they didn’t have the talent for and then when they were disappointed they would look back and blame the college. Although this was their belief they still had to give some credence to what the feedback was saying and so they started a simple program which helped students find their position between reality and the goals which they had set themselves.
Something which the management of the college did concede was that they hadn’t been doing enough to tell their students and the world about all of their achievements. Sometimes people may feel as though they have had a poor experience but there are times when they couldn’t see the wood for the trees. And so the college began to celebrate success far more, they introduced a sort of hall of fame of ex students and they would regularly remind the students of all of the great work which the college had done. Many of the positive reviews actually discuss the achievements which the college have made and this is evidence that this strategy worked.
From the outset the college wanted to encourage their students to leave reviews in their final year and they were often incentivized for doing so. The college never told any of its students to leave a positive review, they just wanted an accurate assessment of what students thought about the college. The realist of this was a great increase in positivity online and that has continued in recent years, and helped to repair the previously poor reviews.
Reviews are a very important aspect of any college and they can often directly correlate between how interested new students are in coming to the college. AMDA realized that these reviews and the feedback which is left is very much their responsibility and they did what every great college should do and that was to listen to what was being said and take action, this is how they were able to improve.