About 99.999999% of marketing nowadays is done online, and there’s a reason for that. The entire user experience has changed, and now just about every consumer activity and business venture can be completed via the web. Because of this, traditional marketing is a thing of the past and the focus is on online marketing services instead. The top digital marketing strategies of today include:
- Search Engine Optimization
- Social Media Marketing
- Email Marketing
- Virtual Reality Marketing
- Voice Search Capabilities
Search Engine Optimization
SEO is the practice of optimizing your company website so that you are “liked” by Google (or any search engine). When Google likes you, you’ll be ranked higher on the results page when relevant searches are performed by internet users.
There is a lot of strategy involved in SEO – it should not be left to the devices of the average business man or woman. Instead you need to be willing to pay for SEO; it shouldn’t be hard to find a reputable agency since almost all marketing providers now offer SEO as a service.
Social Media Marketing
If you think social media has taken over the world, you’re not wrong to feel that way. Recent studies are showing that teenagers spend an average of 8 hours a day trolling a variety of social media platforms. 8 HOURS… that’s literally a quarter of the entire 24-hour day. Some might consider this to be a sad reality, but others are taking advantage of social media as the ideal marketing platform.
Social media marketing takes 2 main forms: paid and free. Paid advertising means you literally pay out of pocket for your ads to be displayed to your target audience. Free marketing won’t cost you a penny, but it requires some work to be put in. Free marketing happens when your page is shared, a company Tweet is retweeted, or a follower tags you on Instagram.
This is one of the most effective methods for reaching tons of people at one time. Over time, you (or rather your marketing agent) should be compiling a list of emails from subscribers to your site and other sources. As these emails are being compiled, you can reach out by sending information about your company or news on upcoming promotions.
Virtual Reality (VR) Marketing
Virtual and augmented reality is not often used, but it is becoming more of a trend for retailers. Marketing with virtual reality gives the audience a chance to make an unreal condition more realistic. Michael Kors has started to incorporate augmented reality into advertising. The company recently released an ad for sunglasses where you can “try on” a pair to get a better feel for the eyewear before making a purchase.
Voice Search Capabilities
Are we really getting that lazy where we can’t type out our search using a keyboard? Perhaps we are, because more marketing services are focusing on voice search capabilities. This would work similar to how Alexa by Amazon functions, but instead you’ll be able to speak directly into your computer or phone to perform a Google search.