It doesn’t matter if you manage your own shipping and transportation or if you outsource, you must do all you can to improve the overall experience for your customer. This means offering exceptional on-the-road services all the way to being smarter about your packaging design.
Customers are excited when they order something and are provided with peace of mind while they wait for their delivery without the need for hassling your support teams.
First things first, rethink your packaging. While some items have tried and true means of shipment (like vehicles, for example) others have flexibility. There are many innovative ways to use recycled and recyclable materials in packaging that provide greater support and smarter delivery systems. For example, with a more streamlined box you can allow the postmen to simply pop your package directly into the mailbox of your customers, so there is never a worry that they miss your delivery.
Use Track and Trace Technology
When customers spend a lot, they want to know where their package is. It’s a simple, effective way to assure them how long it will take without needing to call up and ask about their shipment. If they can see where their package last was, and that it is on its way (and on time), they will be far more assured and, above all, satisfied with your service.
Make Sure that Your Shipments are Insured
If it’s cheaper for you to send out a replacement than it is to insure your deliveries, then you don’t need insurance. If that isn’t the case, then invest in it immediately. Large-ticket and one-of-a-kind items cannot easily be replaced, which is where insurance comes into play. Vehicles, as well as fine art, expensive furniture, and other similar investments must have insurance — hands down.
Make Use of a Comprehensive Service
You don’t need to build up your own transportation branch. It is, after all, an entire business all by itself. If your shipping and handling is only an additional service you are offering to entice new customers, it is not worth handling everything yourself.
What you do need to do, however, is be careful with who you work with. Car transport is a very delicate matter, for example, and you need to be careful with who is transporting your vehicles to your customer. Not only do you need to use very careful and professional drivers, you will also want to keep track of the vehicle’s location. A good option is to use a full-service brand that works with a verified network of carriers so that only the best of the best are shipping your vehicles to your customers. Insured, safe, and tracked every step of the way, you can pass on this level of service to your customers and improve their overall satisfaction with the experience.
Vet and Reassess Solutions Regularly
Though you may feel that you have found a great solution, don’t get lazy. Vet and reassess the tracking and shipping solution you have come up with to see if there is a better choice that may even be more cost effective.