Social media has completely revamped how organizations and entrepreneurs alike market themselves. Branding and brand awareness is a top priority for marketers since brands are king among consumers. If you don’t have good branding, you may as well be invisible online, and online is most likely where your audience is spending their time and their dollars.
So, want to get started on building your brand? Here are four ways to make it successful.
Know the tools that can help you
With all the noise on social media, it may seem a bit daunting to try and add your voice to the mix, but branding yourself or your business is simpler than you may think. Of course, be aware that any good or popular brand may come across some impersonation or brand identity theft at some point. Social media is ripe with copycats who try to rip off other organizations’ and people’s work, so knowing which tools are available for taking down services, such as https://fraudwatchinternational.com/services/site-take-down/, is a good idea.
Know your audience
If you’re talking to the wrong group of people, your brand can’t be successful. Really get to know who your target demographic is so you can speak to them effectively and post content they’re interested in. Know where they spend their time online and offline as well, so you know where to direct your marketing efforts.
Share the same messages across all platforms, but don’t get this confused with using the same captions or the exact same wording. Treat each social platform differently, but make sure your messaging on a whole is consistent across all your channels. Use similar imagery, talk to the same audience (unless your audience demographics are split across the different social media platforms), and hit the same talking points in your main brand message.
For example, if you’re a food blogger, you’ll want to stick with food as your main message. On Facebook, you might want to post short videos showing easy recipes you can make in under 30 minutes. On Instagram, you might want to post pictures of unique food creations you’ve come up with, or have found at other restaurants and get some cross-promotion going. On Pinterest, you might want to post full recipes and instructions, or themed food ideas like snacks for Super Bowl parties. Your individual posts might slightly differ, but you’re still going after the same niche, target demographic, and sticking with the same overall messaging, which is that you are the expert in food.
Be personable, not salesy
Consumers are wise to the overly salesy pitches, and advertising, and frankly, they’re not buying it anymore. Your brand should speak like a human being having a conversation with another person, rather than a marketing entity trying to convince people to buy. Furthermore, you should be aware of how often you plug your own products or services because again, it can turn people away from your brand.
Rather, you should tell a story. It resonates way more than a one-line pitch about how great the product or service is because people can relate to stories and feelings. It’s much more engaging, and when your audience feels engaged, they will remember your brand.