As a top name in the crowdfunding industry, InventureX has a goal to see you succeed. Since 2012, InventureX has worked with over 350 clients to launch their campaigns and get them funded. With this experience, InventureX has made a name in their industry as the most positively endorsed crowdfunding agency in the field.
In a time where marketing has made unprecedented strides with the rise of social media platforms, InventureX has stayed at the forefront of the new technology. By intelligently utilizing these different platforms which have become virtual billboards for companies, organizations, and individuals alike, InventureX has frontiered the industry. While this transition into the modern age has provided new opportunities to gain a platform, it has also become more difficult to stand out. With their experience helping companies reach their potential, InventureX has decided to share their 3 social media marketing tactics for promoting crowdfunding campaigns.
Tactic #1: Stun Your Market
There’s no question that the accessibility of social media marketing has made it easier to convey your mission. While being able to talk to your audience is important, you have to gain the said audience first. Gaining your audience can be easier said than done. Online, everyone is trying to stand out and will do anything to do so. Finding your voice and place in the crowded online communities can be daunting. It’s important to consult with the most creative and analytical minds inside and outside of your team to craft a plan. By developing these new techniques, you become a force within your field and community.
Tactic #2: Communicate Your Offering
Marketing is the power of communication. Every marketing professional should feel confident talking to their audience about their mission, no matter the platform. Today’s technology has made it possible to extend that communication outside of the conference room. While that has many networking benefits, it also makes impactful conversations more difficult to achieve. Having the power to close a deal at your literal fingertips has upped the game but raised the standards. The importance of conversational confidence, poise, and charm is just as important, if not more, online as it is in the boardroom.
Tactic #3: Selling Your Audience
At the end of the day, marketing is communication with a mission. The mission is to sell your brand, venture, or product. While the ease of online, global communication has made selling a more organic process, the mission should always be at the forefront of conversation. It’s easy to get lost under the competition’s posts, comments, and followers, so staying on top of your field and on top of your social media is pivotal to reaching as many people as possible. Social media platforms themselves have seen the marketing potential and, in turn, offer advertising options and programs! Work with your team to see if choosing one of these options is a good technique to sell your brand.
Getting started in social media marketing can be overwhelming for any brand. If you’re reading this article, you’re already on the right track to understanding and benefiting from these unique new platforms! By continuing to collect knowledge, gain experience, and reach out you’ve already become a better marketing professional for your brand!