Selling products through the internet can be a lucrative endeavor. Amazon is believed to have the power to bring in billions of dollars even on just one day of the year, for example – and with other major sites also now catching up, there are plenty of top platforms from which to choose. However, it’s certainly not quite as easy as buying a few products, taking and uploading photos of them, and then waiting for the orders to roll in.
It requires a lot of effort and strategy – and even a dose of good luck – to do well in online product marketing. That’s why it’s worth borrowing tips from the professionals when it comes to organizing your own product marketing campaigns. This article will explore everything from question response times to paid advert boosting in working out what to do.
You can pay to boost your adverts
If you’re marketing in a mainstream environment such as Google or Facebook, then you’ll be aware that it’s possible to jump the queue when it comes to your product marketing campaign. However, it’s not as simple as putting your budget into the advertising system and letting the orders roll in: even if you pay, you’ll have to take a strategic approach to ensuring that you get full value for money.
Firstly, you’ll need to do your research (or, more likely, undergo an experimental period of trial and error) in order to determine what works for your audience. You’ll need to test out images and words, and you’ll also have to be sure that you’re targeting the right demographics (for Facebook) or the right search terms and keywords (for Google). It may be worth ring-fencing an experiment budget and spending it according to a defined ad plan here, as otherwise you might find yourself using up resources without really knowing whether they are leading to benefits in the long run.
What you write matters – in many ways
When it comes to crafting product descriptions, you’ll need to take extra care. On a customer relations level, these should always be written in a way that is grammatically correct and well-spelled: if these two features aren’t in place, then a subconscious image of unprofessional behavior and poor service may be created. On a marketing level, the above matters too – but there’s even more to think about.
Google and other search engines, including those that power some of the e-commerce sites that product marketers need to game in order for their items to rise through the ranks, are primed to locate certain keywords in the written materials on a given page. If these keywords aren’t there on your page, then you could well be at a massive disadvantage. It’s important to recognize that e-commerce sites also have rules and limits when it comes to keywords: the Amazon keyword limit restricts overuse, and other sites do the same.
Being responsive is key
Customers these days have a wide range of places from which to purchase their products. Very few products on the internet are only available from one vendor – and chances are that the product that you’re selling is not one of them. The tips above outline how you can get your products in front of your potential customers, but the tip below helps you to learn how to get them over the line once they’re there and prevent them from going with other providers.
Buying online inevitably means that some sort of transfer of information is going to need to occur. For many customers, even the most detailed of product descriptions won’t cover every possible thing that people might need to know. You might think that you’ve covered all the bases by writing a detailed product description, for example, but for a parent of a child with rare allergies to commonly used products, it’s likely that they’ll need to get in touch with questions. By ensuring that you’ve got a system in place to field important incoming enquiries, you’ll be able to make sure that you never let down the customers who are relying on you to provide accurate and speedy information.
Marketing your products online is a tough job, and it’s one that even the most experienced of marketers tend to find difficult. However, there are some ways to tackle the problems of low customer retention, high bounce rates and more for your online store. By ensuring that you remain responsive, thinking carefully over your words and proofreading them and even paying to boost your ads, there are lots of methods for online product marketing at a marketer’s disposal.