Social media is all the rage in digital marketing right now. Between developing strategies and creating content, managing a social media presence is a full time job. Luckily, social media managers exist to help organizations with all their social networking needs.
Social media managers are tasked with representing an organization across all their social channels. They serve as the voice and identity of the organization in the digital space. They develop strategies, create content and respond to comments or queries. They also provide organizations with the guidance they need to enhance their online presence.
The Responsibilities of A Social Media Manager
Finding the right person to manage your digital presence can be a little difficult. You need someone with experience and knowledge that can only be obtained from a social media marketing course. But even after you find the right person it can still be tricky to determine what their duties should be.
While social marketing and advertising are an important part of digital marketing, social media is about sparking conversations, making connections and building relationships (leads) with real people.
So if you’ve ever wondered what daily duties of a social media manager looks like we have all info for you right here.
- Social media managers oversee the social media strategy of an organization, ensuring that it aligns with company’s core values, message and brand. They keep track of any new trends and changes to algorithms within each platform. They also ensure that your strategy and content are updated based on these changes.
- Social media managers work to grow their organization’s following on social media platforms like Instagram, Facebook and Twitter. They work to ensure the organization’s social media content is relevant and appropriate for each platform’s specifications.
- Social media managers are committed to creating engaging, relevant content for various social media channels. They also share brand related news, blog posts and website content that your audience will find interesting (and will hopefully share with their followers).
- Social media managers actively engage with customers through the organization’s various social media channels. They monitor social platforms for customer comments, questions or queries and work to resolve them in real time.
- A social media manager will know the specific intricacies of your organization when brainstorming social campaigns and strategies with the marketing team. This will allow them to understand the culture, values and message you want to convey on social media.
- Social media managers know what your primary business goals are. They translate them into social media content and campaigns. They ensure that the content created is mindful of your other marketing efforts and develop social media calendars which explain the nature of campaigns (paid and organic) that will be carried out.
- Social media managers are responsible for managing the reputation of your business on social media. They are always aware of every message, review, and comment on social platforms regarding your organization. They also have the right processes in place to defuse any sort of crisis that may arise.
- A social media manager will know the primary goals of your organization and translate them into social media content and campaigns. They will create content that fits in with your other marketing efforts. A social manager will also develop a social media calendar which explains the nature of the digital campaigns (paid and organic) that will be carried out.
- Social media managers monitor the success rate of campaigns regularly and make the necessary adjustments to the content or campaigns as needed. They will also be aware of the “expiration date” of a specific tactic or trend and make the required adjustments.
- Social media allows organizations to keep an eye on the competition, what platforms they’re using and the content they share. Social media managers use this information to analyze their own social strategies and see what changes need to be made.
- Social media managers also use social platforms to build and maintain key relationships. Social platforms like Twitter give organizations the chance to connect and interact with potential business partners, Influencers, potential employees and key stakeholders in a casual setting. The relationships can be nurtured with the aim of being useful in the future.