Over the past decade, social media has become an essential tool for businesses for a wide variety of reasons. From connecting with potential partners to strengthening your brand, curating impressive social media accounts for your company has never been so important for success. There are no rules in regards to how you gain popularity on social media, and these platforms are being changed every day.
As such, it’s recommended that you maintain a proactive approach in regards to your online presence. Here are five of the top reasons for investing in your company’s social media accounts.
1. Improve Your SEO
A company’s SEO (Search Engine Optimisation) is essential for success in the current business climate. Your business’ website should be comparable to a traditional shop – if there are broken windows or unappealing decorations, customers will be reluctant to enter. It’s just the same with a malfunctioning website. In addition, if your shop is located down a small and insignificant road, potential customers will be unable to find it – and it is SEO that puts you on the Main Street of the digital marketplace.
Previously, your social media presence had little to do with your website’s SEO ranking, but now search engine algorithms use social media popularity as social proof that your website is reliable and will be engaging for potential visitors. This is why it is advisable to invest in your social media accounts.
2. Reduce Marketing Costs
Marketing is one of businesses’ largest costs – from paying for high-quality marketing practitioners to investing in professional marketing software, it is expensive to invite new customers to try your product or service. With social media, you will be able to reduce your marketing costs because it is often used by companies as a method of free, viral marketing. In addition, you can encourage your employees to attend a Lean Kaizen event so that they will be trained to spot where your company could be reducing further costs to reinvest in different marketing techniques.
It is worth noting that you should avoid overtly marketing through social media, using it as a tool to connect with other businesses and your existing and potential client base. Individuals are using social media for fun, so they will be expecting engaging and entertaining posts from every account they follow. You can also utilize your social media accounts to carry out market research into your existing customer base, by asking them what they love about your products and variations of existing goods or services they would buy.
3. Share Your Story
Increasingly, customers are paying attention to the ethics and story of a brand. If your company can boast an enlightening story, social media is the perfect place to share it. Perhaps you craft your products in rural Scotland or live in an inspiring city. Whatever the story, it can be what compels social media users to interact with your brand. It is also important to consider that younger consumers are driving the shift to ethical products and this is a trend that is likely to grow – something to align your company with in the future.