When you run your own business, you must fulfill many different roles, and it can make you feel like you are Jack of all trades, master of none. It can be frustrating, especially when you must distinguish between the necessities of a role and aspects of it that are purely for vanity. This is particularly true for the digital marketing side of your business. It can feel overwhelming and intimidating. You may be asking yourself:
- Which tactics will lead to real-world results?
- Which practices will give my business the most visibility?
- How can I hit my goals without wasting time and money?
- How can I get to the right audience?
To help you out of this situation, here are three proven digital marketing practices to be aware of to help your business grow and achieve your marketing goals.
Organic search via search engines is the most critical driver of traffic to your website. Never underestimate this power. It can be tricky to master the nuances of SEO, including the analytics, the algorithms, and best practices for targeting specific consumer groups. It is wise to use SEO experts such as DMG to give you the best return of interest until you are up to speed with this area of digital marketing.
Did you know that you can utilize everything that you post on your website and social media platforms to boost your ranking position on search engine results pages? An SEO strategy is essential to optimize search reach.
Responsive Website Design
Gone are the days when a desktop was the prime way for people to access the internet. Mobile devices and smartphones have changed the way that websites are accessed, so you must ensure that the quality of the user’s experience is the same across all platforms. If visitors to your website are unable to easily navigate through it, they will leave. Your website needs, at a minimum, to be:
- Easy to navigate
- Responsive on mobile devices, as well as desktop
- Quick to load
- SEO friendly
It should also have clear calls to action and the information should be displayed concisely.
If user experience motivates your website design, you will find that the search engines will reward you with a higher-ranking position.
Everything that you post online should be brand enhancing. Think about what you want to say and your audience’s interests. The overlap between the two separate spheres is where you should pitch your content. Write content that provides solutions to problems and practical tips and information that will offer your target customers real value. It’s about guiding them down the path that you want them to take. You must only post quality content. Poor, inaccurate content will only damage your reputation.
Digital marketing is a broad term for specialist skills. However, with internet usage continuously rising, it is crucial that you understand these three core activities that you need to be doing to increase your business’s exposure. There will be times when you achieve great success, and other times that a campaign is not so successful, so use each occasion as a lesson for improvement.
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